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case studies...

Some of our clients

Boston Consulting Group

Time Inc. International

NYC Medialab

Boston Consulting Group

PROJECTS: Internal Information Tools, External Client Engagement

9 projects covering topics ranging from blockchain, IoT, futurism and ethical concerns in technology, digital marketing, risks facing the consulting industry, globalization and more.

Time Inc. International

PROJECTS: CONTACT LIST ENGAGEMENT

A project to help a senior global executive regularly engage with their contact list with relevant industry news.

NYC Medialab

PROJECT: STANDALONE NEWSLETTER MEDIA BRANDS

To move beyond standard event email marketing, we built two newsletter brands for the NYCML off of an existing event series. Each newsletter has over 2,500 subscribers and open rates far above industry averages.

our products...

EDGE-POWERED NEWSLETTERS

Our flagship product is a white-labeled, curated newsletter.

Clients complement their existing content marketing with newsletters that round up the most important knowledge on chosen topics. We highlight internal publications, top industry articles, whitepapers, charts, videos, and even tweetstorms.

Email should not be a marketing afterthought, or a channel to simply push existing web content. It can be an incredibly lightweight and efficient way to deliver value to your audience on a regular basis, building trust on selected topics.

We utilize our proprietary machine-learning driven curation system, the latest in email design techniques, the knowledge and best practices from having sent over 1.8 million professional emails in 2017, and a team of writers that understands the art of “conversational corporate”.

Email newsletter template
Icon Ai
MACHINE-LEARNING DRIVEN CURATION
Icon Email Design
CUTTING EDGE EMAIL DESIGN
Icon Corporate Communications
CONVERSATIONAL, YET CORPORATE VOICE
Content Consulting

AGILE CONTENT CONSULTING

We work with clients to educate and train on incorporating agile content processes into their content marketing efforts.

This includes adapting content using behavioral data, incorporating design thinking, “making the brand logo smaller”, and rapid prototyping.

HIGHLY CUSTOMIZED CONTENT

The newsletter is just the beginning - we build microsites, create longer-form content (whitepapers, reports, longer posts), and have even created a very successful referral marketing program for a client.

Customized content

how it works...

#01

DEFINE

AND

PROTOTYPE

We work with the client to define potential topics, design the initial template and content structure, and rapidly create a newsletter prototype edition.

We have began with visions as broad as "The most powerful ideas in business" to subjects as narrow as "M&A in IoT".

#02

DEPLOY

AND

ITERATE

Distribute the newsletter to a select internal group and begin collecting (mostly) qualitative and (a bit of) quantitative feedback.

This usually will last 3-4 editions as we revise content selection, structure and tone accordingly, while also addressing any management concerns.

#03

DISTRIBUTION

AND

GROWTH

Begin sending to entire team (if the newsletter is an internal information tool) or to external audience (for public-facing newsletters).

This is where quantitative feedback takes center stage.
Your newsletter should always be getting smarter.

#04

BEYOND

THE

NEWSLETTER

The Edge Group also will provide custom services as needed, including designing landing pages, growth tactics, list size goals, or pursuing distribution partnerships.

The newsletter is just the beginning - we provide a number of other b2b content services. Please inquire to learn more!

OUR TEAM...

Ranjan Roy
Ranjan Roy

Founder | CEO

Really loves great links. Also on a lifelong quest to build the perfect personal reading system.

Geoff Whiting
Geoff Whiting

Content Analyst

Still brags about using the phrase "Rumble in the Blockchain Jungle" in a newsletter.

Aleks Smechov

Content Analyst

Believes that algorithms can significantly help (but not supplant) storytelling.

Aleks Smechov
Stephanie Seputra

Marketing Analyst

One day will leverage her email superpowers to build a social enterprise back home in Indonesia.

Stephanie Seputra
Braden Mugg
Braden Mugg

Backend Lead Engineer

Has proven you can build the systems that power global content from the mountains of Colorado.

Matias Gallego
Matias Gallego

Mobile Lead Engineer

Would always take hybrid apps over native, except maybe when it comes to his new obsession, AR.

Konstantin Antonov

Data Analyst

He never met unstructured data he couldn't structure.

Konstantin Antonov
Richard Tang

Business Development

Has an unnatural love of the art of the cold email. Was also a champion fencer.

Richard Tang
Sava Stanovic
Sava Stanovic

Email Designer

Stopped taking any web design clients to only focus on email. We're glad he did.

Arne Uebel
Arne Uebel

Frontend Designer

Makes front-end development feel like an art form. Also once appeared in a Turkish rap video.

215 West 29th Street - 16th Floor - New York, NY 10001